What makes a good mission statement?
The best brands combine physical, emotional, and logical elements
into one exceptional customer (and employee) experience that you value
as much as they do. A good mission statement will not only explain your
brand’s purpose, but will also foster a connection with customers.
When your brand creates a genuine connection with customers and
employees, they'll stay loyal to your company, thereby increasing your
overall profitability.
Mission statements also help you stand out in the marketplace, differentiating your brand from the competition.
What are the 3 parts of a mission statement?
Your mission statement should clearly express what your brand does,
how it does it, and why the brand does it. You can quickly sum this up
in your mission statement by providing the following:
- Brand Purpose: What does your product or service do, or aim to offer and for whom?
- Brand Values: What does your company stand for? For
example, are you environmentally conscious and provide a more
sustainable solution to solve a problem? Values are what make your
company unique.
- Brand Goals: What does your company accomplish for customers? Why should they purchase from you instead of other competitors?
With these three components, you can create a mission that is unique
to your brand and resonates with potential customers. Next, we’ll guide
you step by step on how to write a proper mission statement to build on
as your company evolves.
